Drunk Elephant is a skincare brand that has taken the beauty industry by storm. Founded in 2012 by Tiffany Masterson, the brand is known for its unique approach to skincare, which focuses on using only "clean" ingredients that are free from potentially harmful chemicals. In this article, we will explore the history of the brand, its philosophy, and its popular products.
The Birth of Drunk Elephant
Tiffany Masterson, a stay-at-home mother of four, began experimenting with skincare products in an effort to improve her own skin. She quickly realized that many of the products she was using contained ingredients that were potentially harmful to the skin. Determined to find a solution, she began researching "clean" ingredients and eventually developed her own line of skincare products. In 2012, she launched Drunk Elephant, named after the African myth of the "drunken elephant" who eats only the ripest and most nourishing fruits.
The Philosophy of Drunk Elephant
Drunk Elephant's philosophy is centered around the idea that "less is more." The brand believes that the best way to achieve healthy, youthful-looking skin is by using only the most effective ingredients, free from potentially harmful chemicals. This approach is reflected in the brand's "Clean Compatible" philosophy, which focuses on using only ingredients that are free from the "Suspicious 6" - silicones, chemical screens, essential oils, fragrances/dyes, SLS, and drying alcohols.
Popular Products
Drunk Elephant's product line includes a variety of skincare products, ranging from cleansers and serums to moisturizers and sunscreens. Some of the brand's most popular products include:
C-Firma Day Serum: This product is packed with antioxidants and vitamin C to help brighten and firm the skin. It is designed to be used in the morning, before applying sunscreen and makeup.
T.L.C. Framboos Glycolic Night Serum: This product is designed to be used at night and is formulated with glycolic and lactic acids to help exfoliate and brighten the skin.
Protini Polypeptide Cream: This moisturizer is designed to help strengthen and repair the skin. It is formulated with a blend of peptides and amino acids to help boost collagen production.
Umbra Tinte Physical Daily Defense SPF 30: This sunscreen is formulated with zinc oxide and titanium dioxide to provide physical sun protection. It also contains a tint to help even out the skin tone.
A-Passioni Retinol Cream: This product is formulated with 1% retinol, which is known to help reduce the appearance of fine lines and wrinkles.
Conclusion
Drunk Elephant has quickly become one of the most popular skincare brands on the market. Its unique approach to skincare, which focuses on using only "clean" ingredients that are free from potentially harmful chemicals, has resonated with consumers. The brand's wide range of products, including serums, moisturizers, and sunscreens, has also helped it to appeal to a broad range of skincare needs. If you're looking for a skincare brand that prioritizes the health of your skin, Drunk Elephant is definitely worth checking out.
