As the temperatures rise across South Asia, locals reach out for a time-honored thirst quencher. This sweet, cooling elixir, famously known as Rooh Afza, is deeply intertwined with the cultural fabric of the region, providing a refreshing respite from the harsh summer heat.
What is Rooh Afza?
Rooh Afza is a concentrated squash with a distinctly vibrant red color, derived from fruits, herbs, vegetables, and flowers. The name, which translates to 'soul rejuvenator' in Urdu, paints an accurate picture of the relief it provides during sweltering summer days.
Introduced over a century ago, Rooh Afza has cemented its place as "the summer drink of the East." The thick syrup is typically diluted with either water or milk to make a refreshing beverage. The resultant drink boasts a floral sweetness that's both soothing and revitalizing, making it a go-to choice for the region's inhabitants.
Origin and Cultural Significance
The origins of Rooh Afza trace back to Delhi, where it quickly gained popularity among the locals and soon spread across the subcontinent. Even today, it's not uncommon to find families in Delhi and beyond stocking their refrigerators with bottles of Rooh Afza during the summer months.
The rich flavor of Rooh Afza lends itself well to various desserts, adding a unique twist to traditional sweets. But its significance extends beyond its culinary uses. Rooh Afza is a staple during the Muslim holy month of Ramadan, as it is used to break the dawn-to-dusk fast alongside dates. This practice adds to the cultural significance of the beverage, making it an integral part of celebrations and religious ceremonies.
A Taste That Transcends Borders
Rooh Afza's popularity is not limited to South Asia. With the diaspora of South Asians around the globe, the demand for this traditional beverage has spread worldwide. The international version of the product, available in glass bottles, quenches the thirst of South Asians in various corners of the world, connecting them to their roots with every sip.
In conclusion, Rooh Afza is more than just a summer beverage. Its cultural significance, unique flavor profile, and the nostalgia it evokes have helped it withstand the test of time. As it continues to bring a refreshing solace from the searing heat, Rooh Afza truly lives up to its name as the 'soul rejuvenator' of South Asia.
